About Ludlow
TOWN CREST
Arms - Azure, a lion couchant guardant between three roses all argent Crest
- On a wreath argent and azure, a porcupine quarterley gold and azure.
Recorded at the College of Arms.
Formerly the headquarters of the Welsh March, Ludlow displays the white rose and white lion of the Mortimers, Earl of March. From the Mortimers the Yorkist Plantagenets derived their title to the throne, together with the white rose by which they symbolised it. The arms recall that it was at Ludlow that Richard Plantagenet, Duke of York, met the Earls of Salisbury and Warwick in 1459, to begin the campaign which resulted in his death at Wakefield in the following year.
The blue porcupine, with gold quills, collar and chain, was probably derived from the crest of Sir Henry Sidney, President of the Welsh March, who died in Ludlow in 1586.